The General Data Protection Regulation, also known as GDPR, will impact the operations of every company. Does your company’s data protection comply with the new regulations that will come into effect on May 25th 2018? We can help your marketing organization implement the changes required by GDPR.
GDPR is an abbreviation of General Data Protection Regulation, referring to the new regulations that apply to all companies worldwide that process the personal data of European Union (EU) citizens.
The aim of the regulation is to ensure the consistent application of the regulations/ rules throughout the EU.
The regulation will improve data protection and broaden the rights of all individuals whose information is found in personal data registers or databases. Consequently, the regulation will affect all companies processing personal data.
The General Data Protection Regulation entered into force on May 24th 2016 and will apply from May 25th 2018. All personal data processing must then comply with the GDPR.
All companies must conduct assessments of the personal data that they are processing.
GDPR brings new liabilities to personal data processing, broadening the rights of individuals.
Companies and their management teams must be aware of the legislative changes caused by GDPR.
Companies processing personal data must ensure that the GDPR's principles are followed.
Companies processing personal data must demonstrate compliance with GDPR principles as of May 25th 2018.
Companies processing personal data might be required to supply a clear description of their methodology.
Companies processing personal data are required to deliver all of an individual’s personal data on request.
Individuals have the right to amend or delete their personal data if they so choose.
Companies must report breaches to supervisory authorities and in some cases to the individuals affected.
Companies processing personal data must know if they are required to appoint a data protection officer.
Henrik Lagercrantz, Head of Digital from ID BBN, is an expert in the implementation of the practical steps to becoming compliant. He put together a step-by-step guide on how to proceed. These guidelines are suitable for those who have basic knowledge of the subject, but are not fully sure of the effects on marketing practices.
ID BBN is an international award-winning modern marketing agency and one of Europe’s leading marketing automation experts.
Our professionals will help you with the changes and ensure that your company processes personal data in compliance with the new data protection regulation.